Boulder’s Nude Foods on Shark Tank

The Boulder-based Nude Foods Market, a packaging-free grocery store, appeared on ABC’s “Shark Tank” Wednesday Mar. 11, 2026.

According to co-founder and CEO Rachel Irons, Nude Foods is “building a grocery store that promotes a new, healthy food system. Shark Tank has allowed us to bring this idea to a national stage, which is a huge step in getting this idea away from the niche and into the mainstream.”

This story aired on The Morning Magazine, KGNU’s weekday morning show featuring local news and community members. Click here to listen to other episodes of The Morning Magazine.