Branding Colorado

Colorado’s effort to strengthen its brand and global competitiveness is gaining steam. More and  more companies are starting to use the new state logo, and slogan- dubbed “it’s in our nature” to  promote their products. But as Bente Birkeland reports, the branding effort has been somewhat controversial and it will take some time to determine its success.  

[sc_embed_player fileurl=”http://objects-us-east-1.dream.io/kgnu-news/2014/052314BrandingInitiative.mp3″]

Picture of kgnu

kgnu

KGNU PARTNERS

0%

This May 1st and 2nd, we’re encouraging you to give and to publicly express what KGNU personally means to you.

We join other public and local stations across the country for this second annual event. It’s your forum to support and champion how KGNU connects with your values.

Donate

Learn More