Underwriting

Underwriting programs is an effective way for local organizations and business increasing visibility across the Front Range while supporting KGNU.

Everyday, retail stores, restaurants, concert venues, theaters, service providers, nonprofits and many more reach out to KGNU’s progressive, diverse, and dedicated audience by sponsoring, or “underwriting,” specific programs.

Underwriters receive on-air acknowledgments that let listeners know who they are, what they do, and how to reach them for more information.

KGNU’s loyal listerners tune in to stay informed on news, public affairs, and enjoy diverse music.

KGNU listeners are progressive, thoughtful, educated, environmentally conscientious, and overwhelmingly support the causes they believe in. They consistently return, are engaged, active, and generous.

See some of our Partners.

What is Underwriting?

Underwriting is not considered “advertising.”
In a 20-second on-air message, Underwriting promotes and acknowledges an institution’s philanthropic support of KGNU Community Radio.
Announcements are pre-recorded, and in some instances are read live.
No more than two 20 second underwriting announcements run per break on KGNU. Your message will get heard and doesn’t get lost in the clutter of typical commercial radio breaks.
FCC regulations govern all underwriting support announcements by nonprofit broadcasters. Regulations require stations provide on-air recognition of funders while stipulating that these announcements are strictly for identification; they cannot be promotional.

Affordable Rates

Underwriting generally ranges from $30-$50+ per message, depending on the program, time of day, and day of the week.

Reach out to learn more and to find a package that best suits your needs.

There are times KGNU may be interested in offering underwriting announcements in trade for goods or services. For in-kind or trade underwriting agreements, announcements are individually negotiated with the business. Contact us for more information.

WHAT CAN UNDERWRITERS SAY ON AIR

Underwriting announcements are regulated by the FCC and must conform to the following guidelines:

Allowed:

Value-neutral descriptions of a product or services.
Product or service listings that aid in identifying the business.

For example: “This program is supported by the KGNU Listener Members and by ABC, whose product 123 is available at XYZ. More information available at ABC dot com.”

Prohibited:

Comparisons and endorsements, qualitative statements, expressions of viewer, superlative descriptions
Prices or value information
Calls to action
Slogans